Lahore: Service Sales Corporation (SSC), Pakistan’s leading retailer inaugurated the launch of AVATAR on DVD and Blu-Ray Hi-Def at the Servis Megastore MM Alam Road Lahore in collaboration with Spell Media; Exclusive Licensee of Twentieth Century Fox and MGM Hollywood Studios in Pakistan for Home Video. This collaboration includes the opportunity for shoppers at Servis stores to win Avatar merchandise gift packs through lucky draws until 31st May.
Speaking at the launch ceremony, Naim-ul-Abd, GM Marketing SSC said, "Avatar’s launch is the dawn of collaboration we have with Spell Media wherein lots of exciting movies are now available for sale on genuine DVDs and and Blu-Ray Disks for home viewing in our leading stores nationwide.”
Dr. Saqib Rathor, CEO Spell Media adds, “In a country that has extremely high rates of piracy, the effort put forward by SSC is commendable. This launch will ensure better quality experiences to consumers and will also raise quality standards throughout Pakistan’s Home Video Market. This reaffirms Spell Media’s commitment to eradicate piracy from Pakistan”.
Hasan Askari, Assistant Manager Customer Services, SSC commented "It’s the first time a footwear company has entered into media collaboration. We hope this fulfills our customers need for quality entertainment.”
SSC operates 400+ Servis stores and a network of over 1000 dealers across Pakistan. It has brand partnerships with Nike, ECCO, CAT, Hush Puppies, Urban Sole, and Pierre Cardin.