زمرہ: LG Elec.

LG REDEFINES THE NETBOOK AS AN ICON OF STYLE

Karachi, May 05, 2010 – LG Electronics (LG), a global leader and technology innovator in mobile communications, announced the launch of the LG X200, a stylish, 10.1-inch netbook with an irresistibly clean slim design. Powered by Intel’s latest Atom processor, the Pine Trail-M, the LG X200 also comes with an upgradeable 2GB DDR2 memory and a Windows 7 Starter Edition, making it an absolute pleasure for users. 
With a resolution of 1366 x 768 pixels, the LG X200 includes full High Definition (HD) LCD display. The resulting picture is strikingly clean and crisp, setting new standards in netbook graphics. 
“Thanks to their compact size, affordable price tags and deceptively powerful performance, netbooks are becoming something of a fashion accessory, and even beginning to replace desktops and notebooks,” said Mr Ki Wan Kim, CEO of LG Electronics Middle East and Africa. “In this rapidly growing market, LG’s netbooks, crafted with superb design and outstanding features, will be a big hit with consumers who are tired of cookie-cutter products.”
Going way beyond the functional, the LG X200’s clean, slim design is a fashion statement in itself. Adorning a lightweight chassis – just 1.24 kg with a four-cell battery and 1.34 kg with a six-cell battery – the netbook’s dazzling white exterior, with silver, orange and lime trim, blends with any style and promises to be as enticing to the young and hip as it is to computer lovers. With its isolated, pebble-style keyboard, the LG X200 is also light and comfortable to the touch; and its screen, with virtually no bezel, maximizes the viewing area, letting users cut back on scrolling when they’re surfing the Web. 
In its Smart Pack, LG’s smartest software suite, the LG X200 also includes such user-friendly features as Smart POP, which lets users reply directly to SMS messages via Bluetooth, and Smart On, which offers five-second booting to frequently used Web pages and seamless access to e-mail and social networking sites. 
What’s more, the LG X200 includes a range of useful features such as a built-in webcam for conferencing or video chatting with friends, and an SRS TruSurround HD sound for richer audio. A four- or six-cell battery enables half-day or all day use on the road.

LG’S GREEN INITIATIVE BENEFIT BOTH THE ENVIRONMENT AND CUSTOMERS

Karachi (PR) LG Electronics (LG), a global leader and technology innovator in mobile communications, recently announced the launch of its new compact full touchscreen phone, the LG GD510, or more simply, “Cookie POP”. The LG GD510 can be recharged utilizing the power of the sun. The new mobile handset reflects the company’s aggressive green initiatives and represents its commitment to creating a healthier environment for everyone. 


Worldwide, the phone already topped one million unit sales just five months after its European and CIS release in October 2009. Cookie POP delivers all the essentials in communication, multimedia and entertainment, with an unembellished design and uncompromising quality. 
“We at LG have successfully reduced 2.1-million tons of greenhouse gas emissions in the first half of 2009 through greater energy efficiency and improved manufacturing processes,” said Mr Ki Wan Kim, CEO of LG Electronics MEA. “We develop our products based on the company’s goal of eco-friendly sustainability. Our green policy is included in the handset’s entire lifecycle process, from raw materials through production, logistics, usage and disposal.” 
LG’s environmental aspirations are demonstrated in the LG GD510’s solar-battery cover that uses the power of the sun to charge the phone. In addition to saving energy during the day, this also benefits users who are running low on power and are away from a charger at the time. Ten minutes under the sun* provides up to 2 minutes 15 seconds of talk time or up to 180 minutes of standby time. Features like Eco-tree and Eco-calculator under the phone’s CO2 menu allow people to track how much they have reduced CO2 emissions by using the solar cell battery. 
The LG GD510 is environmentally friendly in other ways, including its construction. LG strictly adheres to the European Union’s RoHS requirements, and went even further with the LG GD510, ensuring that it does not contain any polyvinyl chloride (PVC) and is made free of BFR (brominated flame retardants) and CFR (chlorinated flame retardants) almost up to 99.9 percent. 
Moreover, a highly efficient battery charger cuts power consumption and subsequently reduces carbon emissions. When the phone is fully charged, it beeps and displays a message on screen, reminding users to unplug the charger and save energy. Packaging made from recycled paper with soy ink printing is another way the LG GD510 is environmentally-conscious. 
“By 2012, LG plans to reduce the amount of greenhouse gases emitted by our products to a level 15 percent lower than 2007 by enhancing the energy efficiency of our main products,” added Mr. Kim. “We will continue our role as a socially responsible leader in the mobile industry.” 
In addition to its green attributes, the LG GD510 is efficient in other ways, too. It has a slim outer design and includes all the essential features without compromising usability or quality. As the smallest 3-inch full touchscreen phone on the market, the LG GD510 features a WQVGA wide screen surrounded by a narrow 4.8mm bezel and smooth metal body with a single button on the front that communicates the phone’s sense of simplicity. Fully fluent in multimedia, the LG Cookie POP plays music and movies in several popular file formats and eight gigabytes of expandable memory provides plenty of room for storing large media collections The LG GD510 also offers full multimedia features such as a 3MP camera suitable for taking photos to share online, as well as an MP3 player and web browser. 
This sleek design is accented by a single button on the face that serves as the menu, end and cancel keys, depending on the phone’s mode. A slim strip of light around the button shines either green or red to indicate the handset’s status. The LG Cookie POP is crafted from brushed aluminum, giving it a high-end look and ensuring it feels solid in the hand, even when squeezed. 
LG will launch other Cookie series phones – Cookie Plus (LG GS500), Cookie 3G (LG KM555) and Cookie Fresh (LG GS290) – in the first half of this year. All phones in this line will inherit basic traits from Cookie, but will also have fun and convenient features like a cartoon-inspired interface, full social media integration and LiveSquare™, which graphically keeps track of the most frequent contacts. Cookie Plus includes powerful multimedia and HSDPA, while Cookie 3G provides Wi-Fi and Cookie Fresh is another entry level touch screen phone with a stylish design 

LG ELECTRONICS, CERTIFICATION EXPERTS TEAM UP FOR GLOBAL ENERGY EFFICIENCY TESTING

Karachi, PR – Underscoring its commitment to energy efficient products, LG Electronics Inc. recently signed a memorandum of understanding (MOU) with three of the world’s top certification authorities to promote reliable methods for testing the energy efficiency of consumer electronics and home appliance products around the globe.
The three bodies – Underwriters Laboratories Inc. (UL), Intertek and CSA International – will put LG products through rigorous tests to ensure they comply with the highest standards of energy efficiency and applicable government requirements.

By voluntarily submitting its products to all three certification organizations, LG intends to further enhance its reputation in the area of energy efficiency.

“By making excellent products whose energy efficiency can be independently verified, LG is at the forefront of international efforts by manufacturers to conserve energy,” said LG Electronics Vice Chairman and CEO Yong Nam. “This initiative is another example of LG’s proactive approach to responsibly managing energy usage and verifying the reliability of our results while further strengthening LG’s position as a leader in consumer electronics and home appliances.”
The MOU was signed at LG corporate headquarters in Seoul by top management from each organization: LG CEO Nam; Dr. Woo Paik, LG Electronics President and Chief Technology Officer; Keith E. Williams, Global CEO of UL; Gregg Tiemann, Global CEO of Intertek Commercial & Electrical; Ash Sahi, Global CEO of CSA Group.
By joining hands with three internationally respected certifying bodies, LG aims to promote, in cooperation with other stakeholders and governmental authorities, a trusted uniform testing system that can be used around the globe. This will increase consumer confidence in energy-efficient electronics products and reduce unnecessary regional barriers to world trade.
Under the agreement, UL, Intertek and CSA International will inspect products from LG’s factories around the world and conduct tests in nine initial categories including refrigerators, air conditioners, washing machines and TVs. The number of products will gradually increase to encompass LG’s full product portfolio.
The three bodies will evaluate the company’s progress in the LG Electronics Energy Assurance Program (LEAP), which will focus on both consistent energy consumption performance and enhancing energy efficiency in the manufacturing process.
UL, Intertek and CSA International conduct energy efficiency tests throughout North America, Europe and Asia and are recognized as world authorities in the field.
UL Environment is a wholly-owned subsidiary of Underwriters Laboratories Inc., a global leader in conformity assessment that has been testing products and writing standards for more than a century. UL offers the Environmental Claims Validation service for testing and validating manufacturers’ environmental claims and Sustainable Product Certification, a service testing and certifying products to accepted industry standards for environmental sustainability.
Intertek is a leading global provider of quality safety solutions serving a wide range of industries. Intertek has the expertise, resources and global reach to support its customers through its network of more than 1,000 laboratories and offices in more than 100 countries around the world.
CSA International is a provider of product testing and certification services for electrical, mechanical, plumbing, gas and a variety of other products. Recognized in the U.S., Canada and around the world, CSA International certification marks appear on billions of products worldwide. CSA International is a division of CSA Group, which also includes CSA Standards, a leading solutions based standards organization.

LG’S NEW GT350 LETS YOU SOCIAL NETWORK LIKE A PRO

Sliding QWERTY Keypad and Interface Optimized for Social Networks Makes This One of the Most Connected Phones on the Market

Karachi – LG Electronics (LG), a global leader and technology innovator in mobile communications, has announced the launch of the LG GT350, a new QWERTY messaging phone with built-in applications for major social networks, all optimized for its 3-inch full touchscreen.


The LG GT350 improves upon the earlier LG KS360, a messaging phone that has sold over five million units worldwide since its launch in August 2008. Both phones have slide-out full QWERTY keypads designed specifically for the textually-minded.

More powerful than its predecessor, the LG GT350 includes upgrades to its messaging and social networking experience. Opening its slider reveals a large, comfortable four-line QWERTY keypad, versus a three-line keyboard on the earlier model, which makes typing messages almost as easy as on a computer. What’s more, the 3-inch WQVA screen on GT350 is now fully touch enabled, an upgrade from the partial touchscreen on the original KS360.

Social networking is a strong suit for the LG GT350. Its entire interface is optimized for social networks, providing full integration with sites like Facebook, Twitter. It aggregates information from multiple social networks onto one screen, making it easy to instantly check status updates, keep track of friends and respond to messages. For direct access to social networking sites, the LG GT350 has a dedicated shortcut key on the keypad. In addition to social networking, the keypad also includes dedicated buttons for accessing push e-mail, the web browser and instant messaging.

With real-time push e-mail, the LG GT350 immediately notifies users when they receive new e-mails. Registering multiple e-mail accounts is easy and messages are ready for viewing as soon as the GT350 intercepts them.





Share

LG’S NEW WIDEBOOK™ NOTEBOOK SERIES OFFERS A CINEMATIC EXPERIENCE

Karachi LG Electronics (LG), a global leader and technology innovator in mobile communications, recently unveiled its new WIDEBOOK™ notebook range. Each model in the series features a wide 16:9 HD LED-backlit display and Intel Core 2 Duo processor to offer an extreme entertainment experience to consumers.

The WIDEBOOK™ range comprises five models — the R580/R560, R480/R460 and R380 — and further cements LG’s position as a global notebook player. LG recognizes consumer demand for notebooks over conventional desktop PCs is building, as is evidenced by the growth of the netbook market.
“Notebooks are more popular than desktop PCs in many parts of the world due to their mobility and connectivity. The key to success in the market going forward is to design lighter, more stylish notebooks with powerful PC-like functions,” said K.W. Kim, CEO of LG Electronics Middle East & Africa Regional Company. “We believe that LG’s advanced technology and experience in the mobile sector positions us well to deliver cutting-edge products to our consumers.”
The WIDEBOOK™ series is available in various screen sizes, with the R580 and R560 boasting a 15.6” display while the R480 and R460 units include a 14” screen and the diminutive R380 packs a 13.3” panel. The R580 and R480 are positioned as premium models and sport a stylish design, while the R560 and R460 are reliable everyday workhorses and the R380 offers a blend of performance at an affordable price.
The new WIDEBOOK™ notebook range has also been awarded the world’s first Digital Living Network Alliance (DLNA) certification for a notebook running Microsoft’s Windows 7 Home Premium. DLNA certification, the gold standard for home networking technology, is designed to ensure the quick, convenient sharing of multimedia content among a variety of consumer electronics products. DLNA-certified PCs, mobile devices and home entertainment appliances can seamlessly share such content as music, photos and video using either a wired or wireless network irrespective of brand. Already, some 200 companies worldwide have products supporting DLNA.
Mobile Entertainer
The WIDEBOOK™ series boast superb features to help them serve as mobile entertainment stations. The 16:9 widescreen display is optimized for HD content and ships in 1600 x 900 and 1368 x 768 HD pixel resolutions, depending on the model. The LED backlight also means that the screens draw 15-20% less power than existing notebooks, which also helps boost battery life. Each machine in the range includes SRS TruSurround HD sound to bring movies to life.
The premium R580 notebook is sure to prove popular with movie buffs thanks to its inclusion of a Blu-ray drive.
The WIDEBOOK™ range packs Intel Core 2 Duo processors with 2GB or 4GB of turbo memory and a NVIDIA GeForce graphics chip with up to 1GB of DDR2 video memory, providing plenty of power for general use and adequate punch for 3D games. In fact, according to tests using 3DMark06, these graphics subsystems offer between three and six times the performance of Intel’s GMA X4500MHD chipset.
Smart Features
LG has bundled a Smart Pack with the WIDEBOOK™ range to help provide customization and quick diagnosis of errors to help even novice users maintain a problem-free PC. Smart Indicator is a customizable quick-launch feature that helps the user set up a list of frequently used functions for quick and easy access. Smart Care and Smart Recovery provide intelligent diagnosis and repair of system errors.
The WIDEBOOK™ R380 also includes a Smart On feature that enables the machine to be booted in only five seconds. Smart On enables users to rapidly access commonly-used applications including a web browser, messenger, games, photo viewer and MP3 player.
Connectivity and Stylish Design
The WIDEBOOK™ series is packed with a range of easy-of-use features as well. A 1.3-megapixel webcam is included and the You-Cam viewing software offers editing and an integrated UI for video chatting and conferencing. WIDEBOOK™ models offer an e-SATA port to connect with current-generation hard drives and a High Definition Multimedia Interface (HDMI) connector is included.
Beyond the widescreen and high-performance multimedia features, the WIDEBOOK™ offers a stylish exterior to suit the most style-conscious consumers. The cutting-edge style includes a UV coating and trendy low-profile chrome hinge. The premium R580 and R480 models also include a row of backlit blue buttons to provide quick access to features.
The WIDEBOOK™ is also available in a range of colors including shiny white and crystal black colors for the R580 / R560 and R480 / R460 to add a sleek look and feel. The R380 is designed for the youth market and is available in white, black and pink schemes.