Standard Chartered Bank launches global brand campaign from Tuesday

KARACHI (PR): Standard Chartered will begin rolling out a global brand campaign from Tuesday focussing on its commitment to being a positive force in the markets where it operates across Asia, Africa and the Middle East. The campaign will help to establish the Bank’s new brand promise, ‘Here for good’, underlining the Bank’s distinctive approach to international banking and creating a strong platform for continued growth.
Standard Chartered has delivered record income and profit for seven successive years, winning customers and market share, even during the financial crisis. The new brand promise captures the ethos that has driven this achievement, one which has remained consistent throughout the Bank’s 150-year history. A simple phrase with multiple meanings, ‘Here for good’ sums up Standard Chartered’s commitment to developing deep relationships with its clients and customers; its values, conduct and focus on sustainability; and its longevity, heritage and continued strong performance.
 Peter Sands, Group Chief Executive, Standard Chartered, said, "The financial crisis was an inflection point, and the banking industry has changed irreversibly. Standard Chartered has emerged dramatically stronger, and this gives us a clear opportunity to further build our brand. We are doing this first and foremost by continuing to run the Bank in the best long-term interests of customers, shareholders and our wider communities. Here for good is the banner that will help our stakeholders understand what we stand for and what they should expect from us, and it will also serve to focus us internally on a singular goal to live up to everyday.”

Badar Kazmi, Chief Executive Officer, Standard Chartered Pakistan said, ‘Here for good’ is not a change of direction for Standard Chartered, in fact it builds on the existing strengths of the brand and helps articulate what we stand for. ‘Here for good’ will help reinforce stakeholders’ understanding about what Standard Chartered stands for and it will also serve to focus employees on what they should live up to everyday. The brand campaign will bring to life Standard Chartered’s longstanding commitment to its customers, clients and communities; the Bank’s deep local knowledge and heritage in the world’s fastest-growing economies; and its determination to build a sustainable business. The campaign will run globally in television, print, digital and outdoor media.-PR

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